Experience the Ultimate Marriage of Function and Fashion with New Ju-Ju-Be Tokidoki Bags-Giveaway

If there’s one thing that a mother never stops needing regardless of her child’s age, it’s a diaper bag. My boys aren’t in diapers anymore, so I don’t want a bag that actually looks like a diaper bag. But since I’m carrying my own gear as well as items for my boys any time I leave the house, I still need a bag that is roomy and easy to keep organized. And then Ju-Ju-Be came to my rescue with the B.F.F. bag. In just a few short weeks, this bag really has become my best friend forever!

ju-ju-be tokidoki b.f.f.

Ju-Ju-Be bags are already considered the ultimate must-have for a new mom, and with good reason. These bags are multi-functional, easy to organize and come in a huge array of designer styles. Tokidoki is a funky fashion line with a global cult following obsessed with its adorable characters and I have to admit, I fell in love with the Ju-Ju-Be B.F.F. Tokidoki bag in Fairytella as soon as I saw it. The Tokidoki fabric is fun and stylish, and the red lining and trim accents the bag perfectly. I couldn’t wait for the bag to arrive so that I could see if it really was as useful as it was trendy.

And I wasn’t disappointed! This bag has so many features that I absolutely love. From the adorable metal zipper tags inscribed with the Tokidoki logo to the straps and diaper change mat padded with memory foam, the beauty of this bag is in the details. I loved the fact that the bag included a regular handle as well as removable straps that let me wear the bag either crossbody style or as a backpack. And while it’s big enough to hold all my essentials, it’s small enough to still be manageable so that I feel like I’m carrying a purse instead of a suitcase.

ju-ju-be interior front pocket b.f.f.

In fact, the bag was such a perfect size that I decided to use it as my purse on our recent trip to Jamaica. The roomy main pocket was the perfect size for holding my camera, my smartphone and snacks and drinks for the boys. The main pocket also features various mini pockets for organization, so I put my identification and credit cards into those.

The front pocket featured a sunglasses case, a handy elasticized key fob and two interior pockets. It was also the perfect place to store our passports as we travelled. The pocket kept them secure, but still easy to access. Two elasticized bottle holders on the side of the bag were so handy for holding drinks, and the back pocket that holds the changing mat was also a great place to store papers.

boy with ju-ju-be tokidoki b.f.f. bag

Even loaded with travel gear, this bag is easy to carry and looks fabulous. Through three different airports and all around Jamaica, I had the Ju-Ju-Be Tokidoki B.F.F. bag by my side and I couldn’t have been happier about it. And I have to admit, every time I looked at it, I couldn’t help but grin. The fabric is just so cute and original, and adds instant brightness to any look.

Now that I’m back home and have filled my bag for everyday use, I love it even more. The detail that goes into making these bags the ultimate mom essential is unbelievable. From picture pockets to show off photos of loved ones to a Teflon coating to repel stains to Thinsulate-lined bottle pockets to keep drinks warm or cold, everything about the Ju-Ju-Be B.F.F. Tokidoki bag has me swooning. My personal favourite feature is the AgION Antimicrobial Lining. Carrying kids’ gear means that my bags tend to get dirty fast. Knowing that the lining can kill germs, mould, mildew and bacteria is such a pleasure!

ju-ju-be tokidoki closeup

If you’d love to experience the Ju-Ju-Be difference for yourself, you’re in luck! The company is very generously offering one lucky Mommy Kat and Kids reader their own B.F.F. Tokidoki bag in Fairytella, a $170 value! To enter to win, just check out the Ju-Ju-Be new arrivals and leave a blog comment about which of the bags is your favourite.

There’s not a doubt in my mind that I’ll be using this bag for years to come. I’ve had quite a few “mom bags” over the years but I’ve never had one that surpasses my Ju-Ju-Be B.F.F. Tokidoki bag either in functionality or in style. If you need a bag that can do it all, this is an investment you need to make. You’ll love how much easier toting all your child’s gear becomes with a bag from Ju-Ju-Be!

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mommy kat and kids RP


  1. 1

    HOBOBE TOKIDOKI – ICONIC is my favorite bag, very cute!

  2. 2
    Cassandra Eastman says:

    My favorite is the Be All Tokidoki but, I also really love the Mister Gray print too!

  3. 3

    I love the Scarlet Petals bag!!

  4. 4

    Be Prepared -

  5. 5
    Dayna Wilson says:

    The Tokidoki one, without a doubt. Fingers crossed so hard.

  6. 6

    This one. I want THIS one!

  7. 7
    Chandra Christine O'Connor says:


  8. 8
    Jennifer Rogers says:

    I like The Super Bee!

  9. 9

    BFF in Fairytella!

  10. 10
    Carol Denny says:

    Be Right Back TOKIDOKI –

  11. 11

    I love charcoal roses!

  12. 12


  13. 13
    SweetPanda says:

    I love tthe Be Right Back TOKIDOKI – UNIKIKI

  14. 14

    I like the Be Prepared in Scarlet Petals

  15. 15

    My favourite is B.F.F. TOKIDOKI – UNIKIKI

  16. 16
    Maegan Morin says:

    I love the Better Be Tokidoki bag!! http://shop.ju-ju-be.com/better-be-tokidoki/
    (omg I love tokidoki btw)

  17. 17

    i love B.F.F. – ROYAL ENVY

  18. 18

    I like the Platinum Petals.

  19. 19
    Jo Ann Moffatt says:

    I love the Scarlet Petals!

  20. 20

    So sad this is a US only contest! I love this brand ever since I found their lip gloss at Sephora!

  21. 21
    Holly Wright says:

    platinum petals

  22. 22


  23. 23
    Elizabeth Matthiesen says:

    I like the Charcoal Roses best I think.

  24. 24
    Elizabeth Matthiesen says:

    woops didn`t realise it was US only, what a shame :-(

  25. 25

    Scarlet Petals

  26. 26
    Rebecca Peters says:

    The BFF in early sunrise!

  27. 27
    Rebecca Gwen says:

    I LOVE mister gray! That bag is perfect for me!

  28. 28
    Sonya Morris says:

    I love the charcoal roses.

  29. 29


  30. 30

    Totally digging the Be Prepared TOKIDOKI in ICONIC print.

  31. 31
    Jennifer L. says:

    My favourite is the HoboBe bag.

  32. 32

    Scarlet Petals is so bright and cheery – love it!

  33. 33

    Be Prepared TOKIDOKI is super cool

  34. 34

    I love the not all roses are red!

  35. 35
    terry maigi says:

    I love the charcoal roses!!

  36. 36

    I really like the charcoal roses pattern. These are such great bags, I wish I bought one of these instead of the other expensive one that is far less practical.

  37. 37

    oooops. only open to us

  38. 38
    Emilie Proctor says:

    Better Be TokiDoki is my favorite!!

  39. 39

    I’m loving the toki doki ones. so cute!

  40. 40
    Brittany s. says:

    Tokidoki iconic hobo be or better be I would love to own!

  41. 41


  42. 42
    Siaw Vay Teng says:

    Love B.F.F. Tokidoki bag in Fairytella.

  43. 43
    april yedinak says:

    I like Scarlet Petals.

  44. 44
    Nadene Adams says:

    I love Charcoal Roses but the Tokidoki prints are my favorite!

  45. 45

    I like the Better Be

  46. 46
    Angela Mitchell says:

    I like the Super Star -Shadow Waltz bag.

  47. 47

    I really Mister Gray

  48. 48
    Juliee Fitze says:

    I like the Super Star bag

  49. 49

    I love the lilac lace bag, it is beautiful!

  50. 50

    My favourite is the MIGHTY BE TOKIDOKI – TD DREAMS

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