These days, so many of the toys that my boys have are based on characters from their favourite TV shows and video games. I want them to have toys that they like but often when I listen to them play, they are re-enacting scenarios they have seen rather than creating their own stories. My boys have fabulous imaginations; so even under those circumstances they tend to come up with some pretty fabulous twists. But I wanted to find some toys that let my boys use their imaginations more and external prompts less.

That’s why I loved the concept of Goofy Grin Monsters. These loveable monsters are brightly coloured, whimsically designed and feature big, irresistible grins. The monsters live in a fictional place called Goofy Grin Village and while each monster has a name and a brief biography, the characters are purposely left open to a child’s interpretation beyond that. Imagination can take off when a child plays with a Goofy Grin Monster! [Read more...]




That’s why I was so excited when Clara Lieu, a professional artist and the owner and creator of









