Encourage Your Kids to Support Those in Need with a Free the Children We Bake for Change Sale

For the last three years, I’ve had the honour of attending We Day Saskatchewan and experiencing firsthand the many amazing initiatives that the youth of today are spearheading to make the world a better place. It all started with the formation of the charity Free the Children by We Day’s founder, Craig Kielburger. And Free the Children continues to be a powerful force for change in the world to this day, currently having provided 30,000 women with economic self-sufficiency, 1,000,000 people with clean water and 55,000 children with an education.

apple cinnamon swirl muffins

If your children are looking for ways to get involved and help others in need, one of the most popular choices is the We Bake for Change fundraiser. Simply gather a group of friends, plan a bake sale and donate the proceedings. It’s a fun and delicious way to support a great cause! Here are five steps to get your kids started:

  1. Sign Up: Register for the campaign at http://freethechildren.com/webakeforchange.
  2. Gather Your Team: Many hands make light work! Assemble your team and assign roles: baking, advertising, setting up, selling treats and cleaning up. It takes a full team to pull off this event.
  3. Spread the Word: Put up posters, make school announcements and share on social media. Make sure nobody misses the chance to come to your bake sale. Don’t forget to share details about the cause you’re supporting too!
  4. Choose Your Recipes: Get creative! Decide on a theme for your bake sale such as team colours, treats that begin with the letter “c” or superhero cupcakes. Then choose your treats! Consider having a separate table for nut-free, gluten-free or egg-free treats.
  5. Bake Sale Extravaganza: On the day of the sale, arrive early and set up your table in a high traffic area. Make sure you have enough coins and bills to provide change! Label all baked goods with a suggested donation, and assign one team member to be the cashier so nobody is handling both cash and baked goods.

Of course, the biggest part of putting on a bake sale is usually doing the baking, but with tasty products from Robin Hood, the proud Canadian sponsor of We Bake for Change, baking doesn’t have to take all day! Give these easy Apple Cinnamon Swirl Muffins a try; they’re ready in just half an hour thanks to the Robin Hood Cinnamon Swirl Quick Bread Mix!



Apple Cinnamon Swirl Muffins

Yield: 12
Prep Time: 10 minutes
Cook Time: 20 minutes
Total Time: 30 minutes

Moist and tender muffins with a cinnamon topping!


  • 1 pkg. Robin Hood Quick Bread Mix Cinnamon Swirl
  • 1 cup unflavoured yogurt
  • 3 tbsp. vegetable oil
  • 2 eggs
  • 1 cup grated apple


  1. Preheat oven to 350 degrees. Grease muffin cups or line with paper liners.
  2. Reserve 1/4 cup swirl mix (small packet).
  3. Combine quick bread mix, remaining swirl mix, yogurt, oil and eggs in large bowl. Stir until mixture is combined. Stir in grated apple.
  4. Spoon batter into prepared muffin cups. Sprinkle remaining swirl mix over unbaked muffins.
  5. Bake for 20-22 minutes, until a toothpick inserted in the centre of a muffin comes out clean. Cool in pan for ten minutes. Remove from pan and cool completely on wire rack.


For a deliciously different alternative, substitute grated pear for the apple.

Nutrition Information:
Yield: 12 Serving Size: 1 grams
Amount Per Serving: Unsaturated Fat: 0g

You can find great resources and information about the We Bake for Change initiative on the Free the Children website, so why not spend some time this winter organizing your own bake sale? Even better, if you share a picture of your baking party or bake sale, you’ll be able to apply online to be entered to win up to $5000 to donate to the Adopt a Village country and pillar of your choice! Sharing delicious treats with friend and family while supporting an important cause is something that everyone can get excited about.

mommy kat and kids RP

4 thoughts on “Encourage Your Kids to Support Those in Need with a Free the Children We Bake for Change Sale”

  1. It is never to early to start kids on the road to giving back to the community. And a bake sale makes it fun. And tasty too. Some great tips for getting started. And giving back never stops. Thanks for the great recipe too.

  2. It would be a wonderful experience for children to get involved in a fundraising project like a bake sale. It’s something the whole family could participate in. Great idea.

Leave a Comment

Your email address will not be published. Required fields are marked *

Skip to Recipe