I think almost all us busy parents occasionally struggle with getting our children to eat breakfast before the family rushes out the door in the morning. It can be frustrating at times, but it’s nothing compared to the anguish of Canadian parents that are forced to send their children off to school with nothing to eat at all.

Approximately one in every ten Canadian children is at risk of starting their day on an empty stomach and in such a wealthy country, that’s a statistic that simply shouldn’t exist. That’s why I was so excited to hear that this fall, Minute Maid has once again partnered with Breakfast Clubs of Canada and Club des petits déjeuners du Québec to help ensure that every child starts the day with a full stomach and the energy to get through the day. In fact, the company has pledged a commitment of $1.5 million dollars’ worth of 100% juice over the next three years. [Read more…]