When it comes to running a business, be it a blog or a brick and mortar shop, there are many considerations that are important: understanding your customer, managing the finances, planning for the years to come and more. There is, however, one thing that all successful businesses do well: consistency.

What does consistency mean in business?

There are three different ways in which consistency is key to a business.

The first is in terms of simplification. If you are consistent throughout your business processes, then your business is easier to run. If there’s a task you need to complete, then following the same steps for this task – steps that you know will produce optimal results – makes that task far easier than it would be if you were trying to determine the right process each time. Similarly, being able to revert to a template when sending an email is reassuring and helps to increase productivity; all you have to focus on is the new information in the email rather than formatting. [Read more…]