It’s amazing how easy it is to take clean water for granted when it’s something that has always been a part of our lives. Growing up in North America has given me the understanding that when I turn on a tap, I can drink the water that comes out without any concern. But I did a lot of travelling in my youth and I know from exploring places like Cuba and South Africa that clean water is a luxury in many parts of the world, not a right.
In fact, approximately one billion people do not have clean drinking water, many of whom are children in the developing world. As a result, thousands of children die every day. The P&G Children’s Safe Drinking Water (CSDW) Program helps provide clean drinking water to these people through a water purifying technology developed by P&G. One small P&G purification packet quickly turns 10 litres of dirty, potentially deadly water into clean, drinkable water. Nearly 7 billion litres of clean drinking water have been provided by humanitarian organizations across the globe using P&G packets, helping to save an estimated 39,000 lives in more than 75 countries.