People from all income levels are feeling the pinch of a sluggish economy. The cost of goods and cost of living keep rising, but wages do not keep up with costs. The purchasing power of the dollar continues to decrease. Ten years ago it was possible to fill a cart with groceries for $50. Today, that is impossible. It’s no wonder more and more people are turning to coupons to help them get discounts and lower their bills. According to a recent study, savvy consumers had saved almost $2 billion by mid-2011 simply by using coupons.
Obviously, the popularity of clipping coupons has spread far beyond frugal housewives shopping for weekly grocery specials. Before the Internet and smart phones were invented, you had to wait for the Sunday paper in order to clip coupons from the fliers that came with the paper. It is far easier today to find the coupon you need online or with a mobile app in order to get a discount not only on groceries, but everything from clothing to electronics.