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You are here: Home / Blogging / Monetizing a Blog – 4 Mistakes I Wish I Hadn’t Made

Monetizing a Blog – 4 Mistakes I Wish I Hadn’t Made

April 15, 2015 by Kathryn 30 Comments

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I’ve been blogging for almost six years now and have been making a full time income doing it for over three years. It’s taken a lot of work, a lot of learning and a lot of mistakes to grow my little website into a real job, but it’s been worth every second!

If you’ve ever wanted to make money blogging but weren’t sure how to get started, you’re not alone! And when you launch your website, these four tips are ones that I wish I had known when I first started my blog. While I still managed to grow a successful business, these tips would have gotten me there even faster!

4 mistakes not to make when monetizing a blog

Spring for Proper Hosting

I didn’t want to take money out of my family’s budget for something that I wasn’t sure would be profitable, so when I first started blogging I used the free Blogger.com platform. Of course, as my website grew I quickly realized, like so many bloggers before me, that not owning and self-hosting my website was going to be detrimental to my business both because of the limited SEO customization that affected my traffic and the limited advertising options.

I then had to go through the hassle of moving my site and all my content to a WordPress website hosted by HostGator. I would have saved time, hassle and money by starting with HostGator in the beginning! And because HostGator offers easy one-click installation of WordPress, design services and 24/7 live support via chat, phone or email, launching my blog with HostGator would have been even easier than starting on Blogger!

Work with an Ad Network

When I started my website, I posted a few pay-per-click ads through Google Adsense and sold a few ad spaces directly to companies. While it did provide some income, working with an advertising network that pays a certain amount per impression (as opposed to per click) is one of the best ways to monetize a website. Since you’re paid whether or not anyone clicks on the ad, you’re earning money for just doing what you usually do.

I didn’t sign on with an ad network until my website was almost three years old and I lost out on easy money every month as a result. Best of all, if that recipe or parenting post happens to go viral, you’ll get a big boost in profits because of all the extra impressions.

Don’t Undervalue Yourself

When you’re a beginning blogger, getting that first paying job is exciting. But don’t let the thought of making money with your site lure you into taking too little. Even a website with a small amount of traffic has value when it has a specific niche or when it has a core network of loyal readers. And the time and effort that are put into a website should be considered when setting prices for articles or advertisements.

I took some pretty low amounts in my early blogging days and when I learned what bloggers of similar size charged, I was shocked. A blogging friend of mine once commented that in her opinion, bloggers should decide what their work is worth, and then triple that amount before sending the rate to a company. After all, it’s easier to negotiate down that it is to negotiate up!

Stick to a Content Schedule

Once your blog starts making money and offers start coming in with more regularity, it’s easy to end up posting nothing but sponsored content for days at a time. Make sure to schedule posts that fit your site’s original purpose in between the sponsored articles. For my website of contest lovers and travel fanatics, that means plenty of giveaways and family travel features. But no matter what your niche is, staggering paid content with original posts ensures your audience stays entertained.

I have to admit that this is still something I struggle with at times, especially during a busy season like Christmas. So I’ll often scribble down story ideas and save them for times when I’m working on lots of paid campaigns. As an added bonus, making sure I’m posting content that’s important to me helps to ensure that I stay passionate about blogging too!

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I often think about how lucky I am to have a job and business that I love so much. And while I may have made some mistakes as I built my brand, the satisfaction of supporting my family through my own efforts is worth every challenge I’ve faced.

No matter what topics you’re passionate about, sharing your knowledge on a blog is a fun and satisfying way to earn extra money. And right now, just for Mommy Kat and Kids readers, you can save 30% off hosting services with HostGator AND receive a free website transfer, so there’s no better time to launch your website! Like any business, you’ll get out of it what you put into it. But I can promise that it’s work you’ll love doing, especially if you avoid some of the mistakes I made!

I was selected for this opportunity as a member of Clever Girls and the content and opinions expressed here are all my own.

Filed Under: Blogging Tagged With: blog monetizing mistakes, blogging income, blogging mistakes, blogging tips, business, earn money, earn money blogging, hostgator, hosting, mistakes, monetize, monetized blog, monetizing, monetizing a blog, money, self-hosting, Snappypreneur, tips, wordpress

Comments

  1. sarah sar says

    June 1, 2015 at 9:14 pm

    Awesome advice! I am thinking of getting back into blogging again after “burning out” and really miss it. I think I will look into getting on Host Gator too!

    Reply
  2. nicolthepickle says

    June 3, 2015 at 4:28 am

    Thanks for your helpful tips. I like the idea of blogging but not the commitment..yet.

    Reply
  3. Wanda Tracey says

    June 3, 2015 at 1:05 pm

    Thank you for the good advice and tips to blogging successfully.This was an awesome read!

    Reply
  4. Deborah Caudill says

    June 3, 2015 at 3:40 pm

    Thanks for the informative post. I am not a blogger, but I have thought about it. Your information has given me a lot to think about.

    Reply
  5. LisaM says

    June 3, 2015 at 4:38 pm

    I don’t really want to make money doing it but I really need to improve my consistency! I can go months without blogging *hangs head in shame*

    Reply
  6. Lynda Cook says

    June 4, 2015 at 5:25 pm

    I have a lot of respect for all the bloggers out there, for all the hard work you’s do, not only do you have awesome contests, but you also have to right about stuff and do reviews, and keep your readers happy, plus your family members happy too!! I would love to become a blogger, but for now I’m happy being a contester and reading the stories on your blog!!

    Reply
  7. Judy Cowan says

    June 5, 2015 at 8:36 am

    Thanks for the information, I am not a blogger but the idea has crossed my mind a couple times but I have no idea where to start.

    Reply
  8. Amy S. says

    June 5, 2015 at 9:42 am

    I’ve been wanting to blog for a couple years now, but I am nervous about being able to add content consistently. I can be a bit of a “quick start” with lacking follow-through. You’ve sparked my interest again though! Thanks 🙂

    Reply
  9. Neha Kaul says

    June 5, 2015 at 12:19 pm

    These are extremely useful tips for anyone contemplating starting their own blog and not knowing where to begin or even for those who already have their blog in operation. Thank you for the guidance.

    Reply
  10. Stephanie LaPlante says

    June 5, 2015 at 6:27 pm

    I really want to do this but can’t figure out how to switch from BlogSpot.

    Reply
  11. Silvia D says

    June 6, 2015 at 7:53 pm

    i am not a Blogger but really enjoy reading all the blog contents and contests.. a lot of work and much appreciated!

    Reply
  12. Aliya D says

    June 8, 2015 at 10:18 pm

    That’s great advice… I work on a blog as an advisor and writer and the most important thing I’ve learned is sticking to a content schedule; so important as it manages your audience’s expectations, and also follows through on a promise of credible and important content. And it keeps the blogger honest! 🙂

    Reply
  13. Linda says

    June 9, 2015 at 7:39 pm

    This is good advice for new bloggers.

    Reply
  14. Fan R says

    June 10, 2015 at 4:31 pm

    Great tips for everyone working on-line.

    Reply
  15. Nataile Brown says

    June 11, 2015 at 12:36 pm

    I don’t have a blog but am always interested in how people make money with them. That’s cool that you can sign-on for “impressions” vs. “clicks”. Ultimately, I applaude every one who can make a living with their blogs. Good for you!

    Reply
  16. Caroline says

    June 13, 2015 at 3:54 pm

    This is great advice for new bloggers whom I am sure will find it very useful.

    Reply
  17. Krista M says

    June 15, 2015 at 9:25 am

    I am not a blogger but I can see the mountains of time & constant effort that is put into a site like yours. I can’t imagine how it is to juggle all the different aspects of the blog, the giveaways, the reviews, and still balance time with your family. Great job!!

    Reply
  18. Lee McKeon says

    June 16, 2015 at 8:38 pm

    Great advice for bloggers! Thank you!

    Reply
  19. Jason Ansell says

    June 17, 2015 at 6:37 pm

    Awesome advice, it is good to make mistakes its how you learn to not make them again 😉

    Reply
  20. Louise Gilbert says

    June 18, 2015 at 7:58 am

    good advice and tips to blogging successfully. Im not a blogger but maybe later in the future.

    Reply
  21. Marnie G (Derrick Todd) says

    June 20, 2015 at 4:06 am

    Great advice and tips — thanks for sharing. I’m seriously considering starting my own blog and this is helpful.

    Reply
  22. yvonne says

    June 20, 2015 at 8:19 am

    Great advice!

    Reply
  23. Dawn Monroe says

    June 20, 2015 at 8:42 am

    I never realized so much went into blogging. My daughters were interested in it but I dont think they realize it either. Thanks for the heads up!

    Reply
  24. Jeannie says

    June 20, 2015 at 10:47 pm

    Wow! Blogging is quite the job!!

    Reply
  25. Emily Endrizzi says

    June 21, 2015 at 3:47 am

    Very good advice! I can see the undercharging for services point being very common. I’m sure I would have no idea where to even start.

    Reply
  26. Carol M says

    June 21, 2015 at 9:05 am

    Great info for a beginning blogger

    Reply
  27. Gord says

    June 21, 2015 at 1:44 pm

    There is a lot of good advice in this post. I will pass on this information to all my friends.

    Reply
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