As Canada Takes on the World at the Rio 2016 Olympic Games, P&G Reminds Us To Say Thank You, Mom

The Rio 2016 Olympic Games have kicked off with a bang and I have to admit that watching Penny Oleksiak win Canada’s first medals of the games (and its first medals in women’s swimming in the last twenty years!) has resulted in my being glued to the television as I go through my day. Whether I’m watching the highly acclaimed Canadian women’s gymnastics team to the men’s volleyball team winning a hard-fought victory over the United States, I can’t help but feel my heart swell up with pride for Canada as our athletes get a chance to show others what they can do.

Throughout those performances, P&G is there supporting our athletes and their families. An official sponsor of the Rio 2016 Olympic Games, the company has always been passionate about supporting athletes and also providing recognition for the sacrifices that parents make to help their children excel. And as in past years, the P&G video for the Rio 2016 Olympic Games exemplifies that. The video celebrates the idea that behind every amazing athlete is an amazing mom and I’ll admit that I can’t watch it without getting tears in my eyes!

My personal favourite competitors this year, the beautiful and talented FAB IV divers, are a great example of how a mother’s support is essential to success. Roseline Filion (27), Meaghan Benfeito (25), Jennifer Abel (23) and Pamela Ware (21) have won 86 medals between the four of them in a variety of international events and aren’t planning on slowing down any time soon. Ware has said that seeing her own mother get through tough times in younger years inspired her to be a stronger person. Now her mother is the first person she calls after competing, no matter what the results were. And Filion knows her mother’s sacrifices were essential to her success. She admits that without her mother’s support, she would have quit long ago.

While Abel and Ware narrowly missed the podium in the women’s 3-metre synchronized event (coming in fourth and less than one point away from a bronze medal), both women will also be competing in the individual 3-meter springboard event later in the week as well. And tomorrow Filion and Benfeito will have the chance to earn a medal in the women’s 10-metre synchronized diving event. I can’t wait to cheer them on and I have no doubt that their performance will be thrilling.

And throughout the games, the divers’ mothers will be cheering them on too, thanks in part to the sponsorship from P&G! Whether you’re a passionate Olympic fan or just a casual viewer of a few favourite events, make sure to watch this year’s P&G Rio 2016 Olympic video to help you get inspired for the coming days. Then tune in and check out Canada’s best athletes as they take on the world and go for gold this year in Rio!