8 Tips To Go From Blogging To Publishing a Book

It’s often a dream for bloggers to make the jump from online content to publishing a book.

And with a bit of planning, there’s no reason that dream can’t become a reality!

books on a shelf

That being said, crafting a future bestseller takes more than just talent – you need dedication, strategy, and a clear plan of action. 

Here are eight tips to help you go from blogging to the book world’s next big thing:

Make Sure Your Content Is Compelling

The first step in ensuring your book is a success is having content that that grabs readers’ attention and leaves them eager to dive into your book. 

Having great content is just as important for your book as it is for a website, whether you’re writing a fictional story or a how-to book on your favorite topic.

Spend time brainstorming ideas for your content until you find a topic that both resonates with you and has the potential to captivate your target audience.

From memoirs to mysteries to recipe books, you want to write about something that excites you, so that your passion shows in your book.

Polish Your Prose

Good editing is an essential for any successful book. Take the time to ensure that your writing is clear and concise.

You’ll want to be somewhat ruthless. Unnecessary filler loses readers, so don’t be afraid to cut content that you really don’t need.

Ask for feedback from beta readers, critique partners, or professional freelance proofreaders to help you find ways to improve your manuscript until it’s as high-quality as possible.

Build Buzz Online

In today’s digital age, having an online presence is essential for reaching and engaging with your target audience.

Luckily, as a blogger, you’re already ahead of the game!

Use your current website and social media platforms to get the word out about your upcoming publication.

Consider sharing behind-the-scenes glimpses of your writing process, teasers for your upcoming book, and exclusive content to build excitement and anticipation for your future book.

Plan Your Marketing

While promoting your book on your website can be a great way to start to build buzz, there’s more you’ll need to do to successfully market your book.

Consider reaching out to fellow bloggers to request review features, organizing virtual book tours, and requesting media coverage from television, radio, and print media.

Remember to track your marketing efforts and adjust your strategy as needed to maximize your book’s visibility and sales potential.

Leverage the Power of Reviews

Book reviews can be one of the most powerful ways to propel your book to success.

When you post about your book or send out marketing materials, make sure you include a call-to-action requesting reader reviews.

You can also consider offering advanced reader copies (ARCs) to reviewers to generate buzz and garner early reviews before your book’s release.

Engage with Your Readers

Just as your blog’s readers are essential to its success, so are the people that read your book.

Having a loyal fan base can be the difference between an eventual multi-book contract and a book that’s soon forgotten by the world.

That’s why you should always find ways to engage with your readers.

Whether it’s chatting with them on social media or hosting in-person author events, having a relationship with your readers is priceless.

Listen to their feedback, answer their questions, and show appreciation for their support. You’ll find that when you do, you gain your greatest advocates and allies as you’re publishing a book.

Focus on Collaboration and Networking

Building relationships with other authors, industry professionals, and organizations can open doors to new opportunities and collaborations that can elevate your book’s success. 

Attend writing conferences, join author associations, and participate in online writing communities to network with fellow writers, editors, agents, and publishers. 

Collaborating on joint projects or cross-promotional events can expand your reach and introduce your book to new audiences, increasing its chances of becoming a hit.

Celebrate Your Successes

Publishing a book isn’t easy, and you’ll likely face challenges, setbacks, and moments that make you want to give up on the whole idea.

That’s why you should never forget to celebrate your successes, no matter how small, while you’re on your journey.

Whether it’s finally finishing your editing, receiving positive feedback from readers, or achieving a sales milestone, take the time to acknowledge your achievements.

Building yourself up for your accomplishments is essential in ensuring your motivation and morale stay high as you move forward.


Writing and publishing a book is no small feat…and it’s often only the start of the work that’s required to make your book a success!

But, as a blogger, you’ve likely already developed many of the skills and contacts that can help ensure your book is a hit.

So, plan your content, polish it up, and take the plunge! With some hard work and dedication, your book may just become the next bestseller!

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