craig kielburger

For the last three years I’ve had the privilege of attending We Day Saskatchewan and I always come out of the event impressed by the passion of today’s youth and inspired to make a bigger difference in the world myself. Teaching my boys about social responsibility and supporting the causes they believe in is a big part of that and this year I decided that my eight-year-old son Zackary was finally old enough to attend We Day with me.

TELUS has been a proud sponsor of We Day each time I attended and this year was no exception. I’ve been a TELUS customer for a long time and while that’s partially because the company offers such amazing smartphone plans, it’s also because of its passion for bettering the world. The ongoing sponsorship of We Day is a perfect example of that.

kathryn lavallee zackary captain phillips — Meeting Captain Phillips!

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I think almost everyone feels insignificant at some point, as if their actions couldn’t possibly make a difference in the world. But when one spark ignites to inspire hundreds, then the smallest actions can have a big impact on the world. Craig Kielburger is the perfect example of that philosophy. At just twelve years of age, he read a story about child slavery and was inspired to take action. He talked to his teacher, stood up in front of his class and ignited the spark that would grow to become Free the Children, an international charity and educational partner that operates in 45 different countries.

craig kielburger we day saskatchewan 2013 — Photo Credit: Helena Long

But his work didn’t stop there! As a believer that youth would be the ones that change the world, Craig and his brother Mark joined together in initiatives that would both better the world and inspire young people to make a difference. One of the brothers’ most well-known and inspiring achievements was the founding of We Day, the national celebration of youth leaders in the community. Last year, We Day came to Saskatchewan for the very first time. And this year the event returned once more to celebrate and inspire the 16,000 youth in attendance.

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