Moving into the Future with Ford at the #FordNAIAS Event in Detroit, MI

When I attended the #FordNAIAS event in Detroit last week, the first day or so gave me a chance to experience some of the Ford Motor Company’s rich history. But Ford is a company that is always going forward and the rest of the time in Detroit, for me, was about moving into the future.

kathryn lavallee ford canada fordnaias techshop detroit

Posing with Ammar of Ford Canada, Jen of Mom vs. the Boys and Felicia of Single Mom of Two after arriving at TechShop Detroit

There’s no better place to discuss moving forward than at TechShop Detroit. This membership-based workshop and prototyping studio is designed for creating and contains any type of machine or tool that a person might need to bring their ideas to life. We headed to TechShop for dinner and while there we were treated to a presentation by Scott Burnell, Ford’s Global Lead for Business Development and Project Management, who introduced us to the new Ford Developer Program. Basically, this software will allow third-party programmers to create apps that can be integrated into the Ford SYNC AppLink system in vehicles. While the system isn’t available in Canada quite yet, I loved the concept and I can’t wait to see how it enhances the driving experience for the average family.

ford developer porgram presentation scott burnell

Ford’s Scott Burnell explains the Ford Developer Program to the crowd

kathryn lavallee techshop detroit momvstheboys

Techtinis with best friend Jen from Mom vs. the Boys at TechShop Detroit

The next day we headed to the Joe Louis Arena for the Ford press conference and reveal of Ford’s new concept vehicle. It was fascinating learning about the visions that motivate Ford and the focus at this conference was on the concept of vehicles for business and transport. The Ford F-150 has been the best-selling pickup in America for thirty-six years and the company is motivated to maintain that record of providing versatile and hard-working trucks to consumers. After the introduction of the new transport vehicles, the Transit and the Transit Connect, it was time for the reveal of the new concept truck, the Ford Atlas.

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The exciting moment just before the reveal of Ford’s new concept vehicle

The reaction to this truck was immediate; it’s absolutely gorgeous. And after a dramatic introduction of the truck, we had the chance to head down to the floor and check out the Atlas up close.

ford atlas concept reveal

The Ford Atlas Concept makes its debut in stunning style

With an electronically controlled fuel-saving transmission, a next-generation EcoBoost powertrain and Dynamic Hitch Assist, this truck is designed to work long and hard without costing a fortune in fuel. Power deployable running boards, a lane keeping system, hidden cargo ramps and Trailer Backup Assist ensure that driving the Atlas is a comfortable experience too. It’s a truck that I can see moving from gravel roads to city streets with ease and in Saskatchewan, that’s important. While contractors and farmers want a work vehicle that can get the job done, they want those vehicles to be equally able to transition to general family use in the evenings or on weekends.

ford atlas concept

The Ford Atlas Concept in all its glory. What a fabulous machine!

The reveal of the Ford Atlas was the biggest news for Ford at the North American International Auto Show, but the company did have tons of other fabulous vehicles there as well. From the sleek and sporty Ford Mustang Shelby GT500 convertible to the functional and fun-to-drive Ford Escape, the company has introduced vehicles for 2013 that will satisfy everyone from the speed-loving hipster to the carpooling mom. And I even got to go for a crash-filled cruise with Jen from Mom vs. the Boys thanks to the Ford Focus ST Simulator!

ford mustang shelby gt500 naias

What woman doesn’t secretly long to be able to cruise this vehicle down the highway with the top down?

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I had way too much fun speeding down the virtual racetrack with Jen in the Ford Focus ST Simulator!

Of course, there were plenty of other amazing vehicles at the car show as well, and I couldn’t help drooling over the new BMW 4 series, the stunning Cadillac ELR and the picture-pretty new Jaguar. But as a mom with two little boys to think about, those vehicles aren’t really the best choice for my lifestyle, as much as I sometimes wish they were!

2013 ford naias display

I loved having the opportunity to see what drives the Ford Motor Company and it just reinforces what I’ve learned about Ford’s commitment to safety and customer satisfaction while test-driving Ford vehicles over the last year. I can’t wait to see what Ford has in store for next year but I have no doubt that whatever the company does come up with will blow me away.

A huge thank you to Ford Canada and the team at Ford NAIAS for inviting me on this event!

Disclaimer: Ford Motor Company paid for my travel and accommodations at the three day NAIAS Digital Summit. I was not compensated in any other manner for my time. Opinions expressed belong to Mommy Kat and Kids and are not altered in any way. Please view full Terms and Policies.

Comments

  1. 1

    The Atlas was arguably the single most important vehicle unveil of the entire show. Trucks are the workhorse of North America and aren’t going away any time soon.

    • 2

      I agree completely! The F-150 was actually the best-selling vehicle in any class here in Canada for quite a number of years; proof positive that they’re something North Americans are looking for.

  2. 3

    Sounds like a super great time! Love the show they put on!

  3. 5

    I love all those lovely ladies in the first pic!! :) the only “car” show I’ve been to is the boat and RV show in Toronto :) Dave drags me to it every year…

  4. 7

    Coming from the farm I grew up in Ford half tons and have owned several Ford cars myself. My cute purple Escort was the most reliable vehicle I’ve ever owned and when I had to sell it because it was too small for my growing family one of my best friend’s was thrilled to be able buy it from me.

    That Atlas is slick!

    • 8

      We’re the same way here; an F-150 for the man of the house, a Ford Taurus as our family car…we need reliability and Ford’s always provided it for us.

      And isnt it hot? Gorgeous machine and packed with features to increase driveability

  5. 9

    Looks like a blast was had! That truck looks like a TRUCK!

  6. 11

    Looks like so much fun, I cannot wait to get my hands on their new Explorer.

    • 12

      Yes, I got to check out the Explorer when I did an interview with one of the Ford experts about the new SYNC system. It is amazing and has SUCH good gas mileage!

  7. 13

    It definitely looks like you lovely ladies enjoyed yourselves!!! Love the pics!! And those are some great vehicles :)

  8. 15

    Love the industrial shot with the pyro! great way to introduce it!

  9. 17

    great recap of a fun filled adventure! You did an amazing job in that simulator! super fun!

  10. 19

    This looks like a really fun event. Big ford lover here, the whole family are ford fanatics.

  11. 21

    That looks like it was a blast!

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