Seventh Generation’s New Natural 4X Laundry Detergent is Eco-Friendly Inside and Out

It’s almost Earth Day and thinking about ways that I can minimize my family’s impact on the earth are filling my head. It’s not hard to find eco-friendly products for our homes these days; every major brand seems to have its own earth-conscious line of products.

Some companies, however, aren’t just providing products to embrace the eco trend. They’ve been offering high-quality eco-friendly products for decades.

Seventh Generation is the perfect example. Since 1988, the company has offered safe, natural and eco-friendly cleaning products, baby care items and paper products.

And as innovators in the realm of eco-friendly goods, Seventh Generation is constantly looking for new ways to make its products more effective and better for the earth.

The brand new packaging of the Seventh Generation Natural 4X Laundry Detergent is a perfect example.

I have used Seventh Generation laundry detergent before and I loved the gentle and effective cleaning power, not to mention the fact that it was non-toxic, hypoallergenic and contained no dyes, synthetic fragrances or optical brighteners. And now the detergent is even more eco-friendly thanks to incredible corrugated cardboard packaging!

The bottle is made from 100% recycled fibre (70% recycled cardboard and 30% recycled newspaper) and once it’s empty it can be either recycled or composted!

I received a coupon so that I could check out the detergent for myself and I couldn’t wait to see what the new packaging was like. The bottle really felt exactly like cardboard and I liked the way the container was shaped to be easy to carry, hold and pour. I chose the Geranium Blossoms and Vanilla Natural 4X Laundry Detergent and was so excited to see how it worked.

The detergent was just as effective as the original Seventh Generation laundry detergent that I had tried in the past, but what really struck me about this detergent was the scent. It reminded me of the smell of the ocean and I absolutely loved it.

I had only used the unscented Free & Clear variety of Seventh Generation before and I’m so sad I missed out on enjoying this amazing aroma earlier!

I love Seventh Generation Natural 4X Laundry Detergent even more now that it has such an ingenious packaging design. And the Geranium Blossoms and Vanilla scent really is amazing; it’s such a fresh and outdoorsy aroma!

If Earth Day has inspired you to make your home a little more eco-friendly, take a look at the fabulous products from Seventh Generation for yourself.

Whether you’re looking for natural, bleach-free diapers, non-toxic bathroom cleaner or effective and biodegradable laundry detergent, Seventh Generation is there for you. And best of all, you can always trust that Seventh Generation is looking for new and better ways to make its products even more earth-conscious!

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