Facebook is a great platform for connecting with family and friends, sharing photos, and even watching funny pet videos. But it’s also a great way for home businesses to get to know their customers better.
If you run a home business and you are not making the most of Facebook, you’re missing a golden opportunity to build a relationship with customers and boost your sales.
The best way to build successful marketing campaigns is to understand who your customers are and what makes them tick, so you can tailor your marketing to them. There are plenty of ways to connect with your customers, but social media is one of the best.
Facebook, in particular, is a brilliant way to learn more about your customers so you can improve your marketing campaigns and grow your business in the future. These are the best ways for a home business to use Facebook to get to know its customers.
Read Their Profiles
This seems obvious, but a lot of businesses don’t think to do it. When you get a new follower on your business page, you should always go and check out their profile and see what you can find.
By looking at the other pages they are subscribed to, the kinds of posts they make, and any personal details that they list, you can start building a picture of who your average customer is.
You’ll also get a sense of the kind of person that is interested in your business. For example, do most of your new followers seem to be women between the ages of 20 and 30? In that case, there’s no need to waste time with marketing campaigns that appeal to men in their 40s.
Simply reading through people’s profiles will help you start building that picture. As the business grows and your follower count grows along with it, you might not be able to keep up with reading every profile, but it’s a good habit to get into when your business is still new.
Dig Into The Data
Reading profiles is a good starting point, but if you want deeper insights, you need to dig into the data. Facebook collects so much data about how people interact with your posts and it’s these pieces of data which matter when you are trying to streamline your marketing campaigns.
By looking at how many people viewed your post and how many people liked it, you can get an idea of how they respond to your marketing. You’ll soon see what works and what doesn’t, so you can learn more about what gets your customers excited.
The only problem with leveraging Facebook data for marketing is that you get so much raw data it can be impossible to decipher, especially when you don’t really know what you are looking at.
That’s why it’s a good idea to use software that collects all of that data and creates a report, so you can understand what it all actually means in terms of your customers and your business. If you’re not using Facebook data, you are missing out on one of the biggest benefits of the platform.
Focus On Engagement
How do you get to know somebody better in your everyday life? Usually, you talk to them and when you have a conversation, you pick up on pieces of information about them. The same is true of your customers on Facebook.
If you want to get to know them, you need to focus on engaging with them. If people comment on your posts, for example, make sure that you take the time to respond to them and get a conversation going. You may find that they comment about your products and what they love about them, or even things that they don’t like so much.
This is all valuable information that helps you improve your business and understand your customers, so don’t underestimate the value of engagement.
It’s also useful to finish posts with a call to action that invites engagement by asking people to like and comment. Posing a question for people to answer is a great way to encourage people to comment too.
Engagement is so important on social media because it doesn’t just help you get to know your customers, it also builds trust, which is essential for new businesses.
Create A Survey
Engaging with your customers and starting a dialogue is great, but if there is something specific that you want to know, why not just ask? Facebook has some great features for creating surveys for your customers, and it can be a brilliant way to get a clear insight into what they are thinking.
You could ask for their opinion on what new products they want to see from you, or maybe find out what they like most about your existing products. If you want to encourage more people to answer your survey, you can even combine it with a promotion, offer, or contest for those that respond.
This is the best way to learn specific pieces of information about your customers, and it also makes them feel more involved with the business, especially if you are asking for their input on products.
Avoid Hard Selling
Hard selling is the biggest mistake businesses make on Facebook, and it makes it very difficult to get to know your customers.
If you are constantly posting links to products and nothing else, people are not going to engage with you. Your customers won’t feel as though they are building a relationship with you; they feel like you’re just trying to push your products on them.
If you want people to respond well to you on Facebook so you can start learning more about them, you need to avoid hard selling and interact with people organically. If you do want to use Facebook for more direct marketing, look into Facebook ads instead.
Following these tips will help you to use Facebook to get a deep insight into your customers and what makes them tick. And once you do, you’ll be ready to improve your marketing campaigns and grow your business.