A few years ago, plastic surgeons started offering a bundle of services called The Mommy Makeover to help moms regain their pre-baby bodies.
Now, more surgeons are helping men fight the infamous “dad bod” with their own special package: The Daddy Do-Over.
This is a smart business move, as men have been progressively taking up a bigger share of the plastic surgery market over the last few years.
Over 1.3 million cosmetic procedures were performed on men in 2019 alone, which was a 29% increase.
Men accounted for about 13% of all cosmetic procedures, but they made up a very high percentage of several individual procedures:
- Hair transplantation: 70%
- Calf augmentation 58%
- Chin augmentation (Mentoplasty): 57%
- Ear surgery (Otoplasty): 42%
- Nose reshaping (Rhinoplasty): 24%
Men also underwent 24,123 breast reduction (Gynecomastia) procedures, which was a 19% increase from the year 2000.
What’s Included in the Daddy Do-Over, and Who’s a Good Candidate?
The Daddy Do-Over is essentially aimed at any man who doesn’t like what they see in the mirror.
It’s for guys who find themselves browsing FUE hair transplant before and after photos in their spare time. It’s also for guys who can’t seem to get the results they want from diet and exercise.
Like the Mommy Makeover, The Do-Over isn’t a single surgical procedure. It’s a combination of popular procedures, bundled together to refresh your overall look and take years off of your appearance.
A Mommy Makeover could include any combination of breast implants, breast lift, tummy tuck, or liposuction. Meanwhile, The Daddy Do-Over could include:
- Facelift
- Browlift
- Gynecomastia
- Liposuction
- Hair transplant
It’s really all about the individual and whatever procedures will help him achieve his goals.
Changing Attitudes Towards Plastic Surgery
Over the last few years, we have seen a large societal shift in attitudes towards plastic surgery for two reasons.
First of all, the Millennial generation is now in their 30s and quickly approaching their 40s. They’re just now starting to see wrinkles and receding hairlines in the mirror. They are easily the fastest-growing demographic for plastic surgery, and their large numbers mean the increase is likely to continue.
They’re also far more open about their surgeries. A Millennial is less likely to keep their surgery hush-hush and more likely to share a selfie from the operating room on Instagram, following the lead of candid celebrities like Chrissy Teigen.
At the same time, the COVID-19 lockdown also had a massive impact on the plastic surgery industry. People hate the way they look on video calls, which has caused the so-called Zoom Effect in plastic surgery.
A recent survey revealed that 70% of plastic surgeons reported an increase in business during the pandemic lockdown, and 83% of those respondents attributed the spike to The Zoom Effect.
Men want to look good too, and attitudes about plastic surgery are changing. So, if you would love the man in your life to consider a Daddy-Do-Over, it might be a much easier sell than you think.